If there is one thing that more businesses have in common on an increasing trend, it is a website. More companies are joining the bandwagon of establishing an online presence, so to speak.
Website design is the process of planning, conceptualizing, and arranging content intended to be put up on a web page. Your website is the heart of your digital marketing campaign. Many of the channels you use will be designed to send users to it, and it’s where they can learn about your business, find important information, and take steps towards becoming customers.
In many cases, it’ll also be what makes a first impression on members of your target audience — and web design plays a major role in whether that impression is a good one. Visitors will often make snap judgments about your business within seconds of landing on your site, and design can be the factor that determines whether they stick around long enough to learn what you have to offer.
Design also impacts how people interact with your website. It’s what helps them navigate your pages, read your content, and take actions that get them closer to a purchase.
So while web design may seem like a minor consideration, it plays an important role in your entire digital marketing strategy’s success.
It is interesting to note that modern web design goes beyond how things look (aesthetics) to include how things work (functionality).
Outlined below are a few best practices for Website designing that you can use:
- Minimize text
- Show, don’t tell
- Use short sentences
- Try shorter paragraphs
- Make your CTA (call to action) clear and obvious
- Simplify the navigation
- Optimize your design for mobile devices
- Prioritize SEO
- Create a design that fits your business
- Use responsive design
Remember, one thing about Websites is that:
“Websites promote you 24/7: No employee will do that.”
― Paul Cookson